Marketing Director March 1, 2019

Company Profile

Heritage Land Bank is a leading rural real estate and agribusiness lender in East Texas. Our total loan portfolio is over $500 million and our loans consist of poultry, livestock, nurseries, timber, crops, recreational property, and country home loans. Established 100 years ago, Heritage Land Bank is a locally owned and operated financial cooperative (Agricultural Credit Association), which is part of the Farm Credit System and the Tenth Farm Credit District. Our Corporate Office is located in Tyler, Texas and we operate ten branch offices.

Minimum Education and Experience Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Business or a related field, or equivalent experience and seven (7) or more years of experience in all facets of marketing including research, evaluation, development, and implementation of marketing programs. At least two (2) years or more of supervisory experience preferred. Prefer candidate to possess significant experience in the Dallas/Fort Worth area.

Skill Requirements

General knowledge of marketing principles, advertising, media, public and media relations; product promotion, sales, customer service and advertising agency coordination. Advanced skill in oral and written communication. Advanced skill level in Microsoft Office applications. Ability to develop and execute effective presentations. Must have a valid driver’s license and the capability to drive an automobile.

Job Scope

This position is responsible for directing the Association’s marketing and public relations functions and is responsible for the management, development and execution of the Association’s advertising, sales promotions and public relations efforts.

Essential Functions

• Establishes the goals and objectives of the Association’s marketing, communications, and public relations programs. Directs activities designed to enhance the Association’s public image and its position within the marketplace.
• Directs the Association’s annual marketing programs. Develops and manages the Association’s marketing, advertising, membership and sponsorship budgets.
• Responsible for editorial direction, design, production and distribution of Association marketing publications and promotional items. Ensures consistent appearance of all Association print and electronic materials such as letterhead, use of logo, brochures, etc.
• Conducts research and evaluates market demand for expanded Association service offerings.
• Measures and evaluates the effectiveness of the Association’s marketing efforts.
• Oversees development of print advertising, radio, direct mail and other types of marketing activities. Manages and coordinates marketing content on the Association’s website. Manages the Association’s internet marketing presence.
• Designs and/or assists in conducting marketing communications training programs.
• Coordinates and executes the Association’s appreciation and/or stockholder’s meetings.
• Serves as the Association liaison for marketing meetings and events.

To Apply

If you meet the minimum requirements and would like to be considered for this position, please send your resume and salary history to:

heritagelandbank.applicantpro.com/jobs

Principals only. Recruiters, please don't contact this job poster.